Kenya is famous for its savannahs and safari. It is a country of sharp contrasts, considered one of the most developed in Africa. Compared to the rest of the world, Kenya has an average economy.

Gambling in Kenya is legalized, although players prefer to stake on international online betting sites in Kenya. That is because the country’s president Uhuru Kenya has introduced a 20% tax on winnings. Global shops are not subject to local laws, and their winnings do not have to pay a fee to the treasury.

According to Geopoll surveys, Kenya has the largest number of players who stakes regularly. The majority of players are in the age group 17-35 years. The same audience widely uses mobile devices. Also, Kenya has the highest speed Internet in Africa.

For all these reasons, top betting sites around the world tend to work in Kenya. After all, it is a large market with convenient Internet infrastructure and technically savvy young audiences. Therefore, our task is to create a detailed guide. Everyone can find the best betting sites in Kenya.

How We Compare And Review Betting Sites?

We compare all betting sites in Kenya with many parameters. Our experts have years of experience in sports betting and work with dozens of online betting sites in Kenya.

  1. Markets. The bookie should offer the vast array of betting options. For example, Melbet and 1xBet provide 1000+ events and 10 000+ markets daily.
  2. Odds. I.e., you can earn on great odds offered by Bet365.
  3. Safety. All active betting sites in Kenya in our list have high standards of clients’ security.
  4. Bonuses and promos. We recommend using great bonus programs created by Melbet and 1xBet.
  5. Mobile. Betwinner has a wonderful mobile app.
  6. Useful and understandable design. For example, you may enjoy Betwinner website.
  7. Support. Betway and Betway provide excellent support.
  8. Added features. best online bookmakers in Kenya at our list propose tools to improve your gaming.

Best Betting Sites in Kenya – Top 5

best betting sites in Kenya

We check and analyze hundreds of gambling websites, run through our exclusive algorithm. The system selects the best betting websites with the best performance, and experts manually review the selected ones. This way, the top betting sites in Kenya are objectively ranked.


Since 2012, best betting company in Kenya Melbet offers great sport betting, virtual, casino games, slots and other entertainment. The brand has a huge array of esports betting offerings and crypto payments. So that you can profit on football and esports tournaments!

Pros and Cons

Great mobile app Wide selection of sports betting and games Great live platform Support cryptocurrenciesThe interface may be confusing  

Bet 365

The British brand was launched in 2000 under UK license. It has a long and trustful history as an international bet company. It offers a great live betting and esports opportunities. Also, here you can play casino, slots, poker and other games.

Pros and Cons

UK license Great selection of markets High odds Excellent live platform A lot of games Great VIP programWithdrawals may be slow


The platform offers services to players since 2018. It’s based in Russia and Cyprus, offering great sport betting and games worldwide. The brand works on totally secure platform. It creates a lot of attractive promos which may bring gains.

Pros and Cons

Nice design A lot of gaming products A lot of sport betting options Great array of languages Simple registrationWithdrawals may be slow


The Curacao brand works since 2007 and offers a lot of attractive and high quality products. Especially, it has a lot of interesting for esports fans. But also you may benefit in slots, casino, poker and live dealers sections.

Pros and Cons

Great bonus program Comfortable website A lot of extra betting options Simple registration via 4 different waysSometimes withdrawals may be slow Not the best support


Betway resides in UK and has Malta and UK licenses. That brand works since 2006 and has a lot of great options for bettors. You can bet on 30+ sports, casino and live titles

Pros and Cons

Great mobile experience 24/7 support A lot of betting options A lot of payment solutionsNot big assortment at the casino Bonus offerings may be small

Betting Offers & Free Bets

The best Kenya betting sites offer an extensive bonus program for beginners and regular customers. Promotions are the primary tool for attracting players. That’s why we consider the best online betting sites offer and take them into account in our ranking.

The most generous bonus is usually a welcome bonus. Best international betting sites in Kenya reward you for registration and a first deposit. The most common reward option is a 100% matched bonus up to any sum.

The second reward offered by betting sites in Kenya with bonus is a fixed amount for free betting. That is, the player receives 10-30 dollars from making transactions on a gambling website.

VIP Loyalty Scheme & Bonuses

Regular players can enjoy the privileges of bookies in Kenya’s loyalty programs. Usually, it works like this: the client comes to the website, places stakes, and receives points for each. Points are accumulated, then the player exchanges them for caches, free bets, or other bonuses.

The loyalty program consists of several levels. Reliable betting sites usually make a few levels, so that each player could sooner or later reach a high status. The top-level, the same VIP club is generally available only by invitation of the administration.

VIP Program

VIP-program is usually the highest level of the loyalty program. It may also have its levels. Top players get such privileges like these:

  • Lower commission ration. It means that the client can pay a lower percentage to the bookmaker for organizing betting.
  • Ability to set higher limits
  • Higher output limits, faster application processing
  • Cashback and rebates – actions for returning a portion of funds spent on commissions or stakes
  • Personal manager
  • Exclusive odds

Deposit Bonuses

Deposit bonuses are rewards for the fact that the player has deposited funds in the bookmaker’s account. Welcome bonuses can also belong to this category. Regular players can receive reload bonuses – an award for repeated deposits.

Players can receive an additional percentage – 25 or 50% plus to the deposited amount. Many bookmakers’ websites give free bets. There are also offers with free-spins or free-play if the bookmaker also provides casino games.

Free Bets

Freebies are a certain amount given by the bookmaker as a reward for the contribution. Let’s say the player has contributed 10 shillings, for which he receives 30 shillings. These 30 coins can be distributed as 2 free stakes of 15 shillings for any sport.

Pay attention to the conditions that are set by each bookmaker of the promotional campaign. For example, the brand puts a minimum deposit, minimum odds for free bets, and wagering conditions. All details should be specified in the description of the promotion.

Money-Back Specials

These promotions are combined in essence: the return of the whole amount or part of it to the player. For example, online betting sites Kenya can offer first stake insurance. The beginner makes a stake, and if he loses, the bookmaker returns 100% of the spent money.

Highrollers can get the cashback in the form of real funds, which can be withdrawn from the account. For ordinary players, there is more often a free betting scheme. The money is returned in the form of a bet, which has wagering requirements: transaction size, odds, betting period, etc.

There may be money-back specials dedicated to sports – soccer, horse racing, tennis, basketball, etc.

Quality of In-Play Betting Console

High-quality in-play betting console implies comfortable work with live stakes. It is a platform on which the bookmaker provides several dozens or hundreds of events for live betting. Usually, the list includes the most popular sports – soccer, tennis, cricket, and others.

The list of markets contains the same kinds of stakes as in pre-match lines. The console should include a live broadcast of a sports event or a tracker of statistics from the field.

Also vital are historical statistics on athletes, teams, and clubs. The platform displays live scores directly in the course of the event.

There can also be guides for betting on best football betting site in Kenya. We select the best betting sites Kenya with a convenient platform for live betting, an extensive list of events, markets, and competitive odds.

The Variety of Deposit & Withdrawal Methods

An essential indicator of best betting websites is a wide choice of payment systems. Credit card payments are not as popular in Kenya as in South Africa or Egypt. Residents prefer to use cash; in 2018, for every 100 inhabitants, there were 31 cards. Cache accounts for 88% of all payments.

Unlike banks, mobile operators offer more convenient services with low fees. Therefore, residents of Kenya prefer to use if not cache, then mobile payments. Already in March 2018, M-Pesa registered 28.6 million users in Kenya and more than 100,000 merchants.

Our ranking is best betting sites in Kenya with high odds that provide the most convenient systems, familiar to users in Kenya.

Round The Clock Customer Support

We also choose online betting sites in Kenya, which provide 24/7 customer support. A modern gambling brand must respond 24 hours a day, 7 days a week, as the business is global. Many of the best online betting sites provide services in all regions of Africa and the world. That means that best betting sites in Kenya with cash out must provide 24-hour customer support.

Experience and Reputation

Suppose the brand has a long history, a large assortment, fair payments. In that case, it wins consumers’ hearts. An experienced bookmaker knows how to keep the balance and protect the finances and personal information of customers. A brand with a good reputation never risks visitors’ funds.

Also, good betting sites support the principles of responsible play. They meet the requirements of lawmakers and take care of the players. For example, they offer services for therapy, self-exclusion, and self-limitation for dependent players. In our Kenya’s bookmakers list are only experienced bookmakers with a good reputation.

The Popularity of the Betting Sites

The brand with profitable bonuses, fair payouts, and comfortable conditions for the game quickly become popular. We take into account the popularity of bookmakers in our rating. If a gambling platform is known, many customers come to it, and most are satisfied.

Outstanding Complaints

One of the criteria that are often overlooked is working with customer complaints. Still, this is an important parameter that allows you to judge how comfortable it is to work with a bookmaker. The gaming commission license is issued to the bookmaker after passing several tests.

One of the conditions for obtaining a license is an agreement on what measures the brand will take when it receives a complaint. You can check if there are any complaints about the bookmaker by visiting particular sites with customer feedback.

We also check them and note in the rating how many positive or negative feedback has top betting sites. Also, how many resolved and unresolved complaints he has.

Betting Sites Payments – Depositing and Withdrawal Policies

We also pay attention to the deposit and withdrawal policy. All online betting sites in Kenya have different conditions for money transactions. For example, they may set minimum and maximum transfer limits for various systems. Gambling companies may not allow withdrawals with active bonuses or request a deposit only through specific methods.

We take all this into account in our bookmakers list. We recommend reading the bookmaker’s Terms and Conditions to compare and select the best betting sites in Kenya.

Emerging Features in Online Sports Betting

The demand for sports betting increases every year due to the spread of the Internet and mobile devices. Kenya betting sites always apply innovations and modern technologies to provide even more comfort to their customers. That’s what the research firm Technavio says in its report on trends of online wagering at new betting sites in Kenya:

  • Alternative payment methods to cash (e.g., cryptocurrencies) are becoming more and more popular.
  • Stakes are becoming more popular among younger audiences (as seen in the example of esports).
  • Growing use of international bank cards
  • Switching in consumer habits: transition to mobile applications, social gambling

Let’s take a quick look at new industry trends.

Mobile Betting

The active growth of mobile betting is closely connected with the development of mobile payments. Both spheres strongly influence each other. Users place stakes, using money on mobile. The winnings come through the same platform within an hour after the match – it is convenient and fast.

Safaricom, Airtel, and Orange Kenya have long been providing convenient services for making stakes. The work algorithm is straightforward:

  • The client sends money to an agreed mobile number, for example, through M-Pesa.
  • Gets the code
  • And makes stakes using the code obtained.

Mobile operators charge fees for each transaction – but these fees are much lower than those of banks in Kenya.

New Banking Methods

Besides mobile payments, other methods of banking are used in Kenya. People prefer not to use banks in their money transfers. Mobile operators, for example, test services for savings – for example, Safaricom is engaged in the Mali project. Residents are gradually moving from savings to cash to electronic services.

Also, there is a direction of lending. In Kenya, the Carbon company, which is already known in Nigeria, is actively developing its financial institutions. M-Pesa, already in 2012, organized a platform for mobile lending. Kenya is also known as an African center for the development of cryptocurrencies, along with Nigeria. Bitcoin and other coins are more stable than national currencies and allow you to earn money by minding. Besides Bitcoin, Dash and Lisk are actively used in Kenya.

Social Betting

An interesting new trend is social betting. The player makes a stake in the best betting sites Kenya and then shares it with friends. They come to the platform and repeat his stake. Like social trading, betting of this type allows beginners to learn from masters and win more often. Also, young fans love to compete with each other. Social betting allows us to compete in forecasts and stakes, thus adding exciting experiences.

Football Betting sites in Kenya

Soccer in Kenya is as popular as all over the world. Players place their stakes, despite the government’s attempts to ban working betting sites in Kenya. In 2020, the government withdrew licenses from 27 significant operators, including the well-known Sportpesa and Betin. Other brands such as Sportpesa and Betin have replaced banned operators:

  • 22bet
  • Betboss
  • Betika
  • Betway
  • Eazibet
  • m-Bet
  • mCHEZA
  • Mozzartbet
  • Odibets
  • Shabiki

Decentralized Betting

Decentralized betting is a betting exchange where visitors can exchange their lines and odds. On such platforms, there are no restrictions on deposits, payments, betting amounts. Also, it is possible to create markets in any event. Best betting sites in Kenya without tax with decentralized platforms usually operate based on block and crypt-currency. Their method of earning is a small commission for making stakes.

Live Betting and Streaming

Live betting began to dominate the top betting sites since its inception. Clients appreciated its speed, convenience, and ability to make money in seconds. Live wagering today is a mandatory option for every bookmaker. This direction develops together with the improvement of the Internet and mobile communication.

The fact is that successful live trades require platforms with a swift response, real-time broadcasts, accurate in-game event trackers. Kenya, as a technological leader in Africa, is actively developing in this direction. Live betting is becoming more and more popular at best betting sites in Kenya with registration bonus.

What to Look For When Opening a New Bookmaker Account?

When opening a new account with a best betting sites in Kenya today, you need to pay attention to several things:

  • Availability of a license – from the Kenyan Betting Control and Licensing Board (BCLB) or commissions of Malta, Gibraltar, UK, Curacao
  • Convenient systems for deposits and withdrawals
  • Range of provided sports, lines, and markets
  • Competitive odds with low bookmaker margin
  • Reputation – whether they pay honestly, whether they solve problems quickly, whether the winnings are cut off.
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